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Finding Your Way With Domain Mapping

It’s no secret that having a custom domain name is an essential piece of any company’s branding strategy. While there are a myriad of hosting plans available that offer domains like your company.webhost.com, making the shift from one of those to simply yourcompany.com is an important step. However, your domain branding strategy need not end there. Domain mapping offers an opportunity for web developers and online business owners the ability to improve their marketing campaigns, protect their brands from competitors, cut down on costs, and develop a more efficient workflow. What is Domain Mapping? Domain mapping refers to how visitors to your website are directed to different domains and subdomains and what URLs will be displayed in the visitors’ browsers. When you first set up your online business, one of the very first things that you do is register a domain name for your company website. But depending on the business, it could be wiser to actually register multiple domain names at once. This is because you will want to lease the primary domain name you plan on using in addition to all related TLDs. This way, cybersquatters will not be able to hold your domain name hostage, especially once you have grown into a more established brand. For example, if you register the name yourcompany.com, you might also want to register yourcompany.net and yourcompany.org. Then you might set up a URL redirect so that visitors to the latter two sites will be redirected to yourcompany.com. However, with a domain redirect, visitors to yourcompany.net and yourcompany.org will be redirected to yourcompany.com, meaning the URL in their browser will appear as yourcompany.com no matter what they typed. With domain mapping, this isn’t the case. A visitor to yourcompany.net will still see that URL in their browser even if the content is actually being hosted on yourcompany.com. Benefits of Domain Mapping Although domain mapping may seem a bit esoteric and complex at first, it serves several purposes and offers many benefits: 1. Make Web Addresses Easier to Remember Imagine that your restaurant chain, Larry’s Lunches, just opened a new chain on 116th Street in New York City. Your first instinct may be to direct customers to larryslunches.com/116thstnyc, but that domain is a bit long and hard to remember. Instead, you might want to register the domain larrys116th.com for customers for that specific store. With domain mapping, you can serve up the content from your main…

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