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Why Developers should Design Niche Portfolio Sites for Themselves

Your developer portfolio site needs to impress prospects and show them what you’re capable of. But if you build a site that only reflects your personal tastes or showcases the more cutting edge things you can do with code, prospects might have a hard time seeing themselves in what you do.  This is one of the reasons why you niche down in the first place. Focusing on specific industries, locations, or other demographics enables you to make more money, have better client relationships, and be more successful because you become a specialist instead of just a Jack of all trades. That’s why you should also consider designing a niche portfolio site for your business.  You actually leave a lot of money on the table if you don’t market to a specific kind of client or build your site to directly appeal to them. Let me explain:  In Scenario #1: You build your portfolio site for your WordPress development services. All the content is generically written and images chosen so you can reach as many people as possible. This means you’ll probably rank for broad and competitive search terms like “hire a WordPress developer” and “web development services”. At the end of the day, you’ll end up doing most of the work trying to find and market yourself to prospects since your site will be impossible to find in search results.  In Scenario #2: You build either two portfolio sites or two portfolio pages within the same site to reflect your target niches. One is built for wellness industry clients and the other is built for coaches and consultants. You have a better chance of ranking at the top of search results for specific keywords like “websites for coaches” or “WordPress development services for consultants”. The same goes for a site with a single niche.In addition, your portfolio is nicely organized for prospects to sift through while also being perfectly targeted to them.  This might sound like it requires extra time and money to build, but you’d be surprised.  Niche portfolio sites aren’t that difficult to create with solutions like BeTheme, each pre-built website carefully designed for a specific niche. All you have to do is customize the content and images for your business and add portfolio examples to it. Let’s look at some real-world examples of web developers and studios that have taken this approach as well as some BeTheme pre-built sites you…

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