Categories
analytics google analytics Link netlify

Comparing Data in Google and Netlify Analytics

Jim Nielsen: the datasets weren’t even close for me. Google Analytics works by putting a client-side bit of JavaScript on your site. Netlify Analytics works by parsing server logs server-side. They are not exactly apples to apples, feature-wise. Google Analytics is, I think it’s fair to say, far more robust. You can do things like track custom events which might be very important analytics data to a site. But they both have the basics. They both want to tell you how many pageviews your homepage got, for instance. There are two huge things that affect these numbers: Client-side JavaScript is blockable and tons of people use content blockers, particularly for third-party scripts from Google. Server-side logs are not blockable.Netlify doesn’t filter things out of that log, meaning bots are counted in addition to regular people visiting. So I’d say: Netlify probably has more accurate numbers, but a bit inflated from the bots. Also worth noting, you can do server-side Google Analytics. I’ve never seen anyone actually do it but it seems like a good idea. One bit of advice from Jim: Never assume too much from a single set of data. In other words, don’t draw all your data-driven insights from one basket. Direct Link to Article — Permalink The post Comparing Data in Google and Netlify Analytics appeared first on CSS-Tricks. You can support CSS-Tricks by being an MVP Supporter.

Read the rest Comparing Data in Google and Netlify Analytics

Read at the original Source: css tricks.

Categories
Advertising analytics Business Coding Marketing Mobile

Tracking Internal Marketing Campaigns With Google Analytics



Tracking Internal Marketing Campaigns With Google Analytics

Check out some more great posts over at: smash mag

Categories
analytics Apps Business Mobile

A Case Study: Is App Indexing For Google Worth The Effort?


A Case Study: Is App Indexing For Google Worth The Effort?
Check out the Source over here: smash mag

Categories
analytics Link segment Sponsored

Analytics for Lazy Developers


Analytics for Lazy Developers

Source: css tricks